About
Recent Experiences
Analytics&Insights Manager
Procter&Gamble
Istanbul, Turkey
Sep'24 — Aug'25
Lead Brand Health Tracking (BHT) and analytics, driving deep dive insights and strategies.
Collaborate on Media Analytics to optimize campaign/media mix/media strategy performance by A/B testing methods.
Supported delivery of high-quality curated data and contributed to strategy refinement for the brands.
Research Intern
Istanbul, Turkey
Responsible for marketing and influence measurements for major clients such as İş Bankası, Petrol Ofisi, BSH, and MediaMarkt.
Assisted the quantitative team in generating insights for brand identity updates based on prestige metrics analyses.
Research Intern
Istanbul, Turkey
Responsible for marketing and influence measurements for major clients such as İş Bankası, Petrol Ofisi, BSH, and MediaMarkt.
Assisted the quantitative team in generating insights for brand identity updates based on prestige metrics analyses.
Digital Solutions Intern
Istanbul, Turkey
Improved the CRM database and communication startegies based on customer attributes.
Assisted in the maximizing the impact of UX by hyperpersonlized offers and follow-up communication.
Education
Exploring the intersection of data science and social systems, focusing on agent-based modeling, simulations, and data-driven approaches to understand complex societal dynamics and decision-making processes.
Built a strong foundation in systems thinking, operations research, and statistical modeling, while developing a passion for decision-making processes and the integration of psychology and economics into analytical frameworks.
Programs & Initiatives
2023
Alumni of S360 Fellowship
S360
Joined a vibrant network dedicated to shaping sustainable futures. The fellowship emphasized holistic learning, multidisciplinarity, and impact-driven leadership.
2022
Alumni of Akbank Fellowship
Akbank Youth Academy
Engaged in a wide-ranging program on entrepreneurship, sustainability, technology, and emotional intelligence. Strengthened cross-disciplinary thinking through design thinking, reverse mentoring, and collaborative projects.
2021
Alumni of LEAD21 Program
Yenibirlider Association
Selected as one of the fellows from over 50,000 applicants, developing 21st-century leadership competencies, focusing on guiding young leaders to pioneer inspiring transformations in their communities.
2021
